7-Figure
MedSpa Owner
Erica Breining
Hi, I am Erica. I am here to help you channel your full potential and build a business that is both sustainable and successful.
I founded MDConsultingNY because I know what it feels like to sit in your chair. Not the treatment chair — the owner's chair. The one where you make payroll decisions at midnight, answer patient complaints at 6 AM, and somehow find time to wonder why your marketing agency has not called back in three weeks.
I built a 7-figure med spa from scratch. Now I help practice owners across the country do the same — faster, smarter, and without the costly mistakes I made along the way.
From Corporate Engineering to Med Spa Ownership
My career did not start in aesthetics. I earned a B.S.E. in Chemical Engineering from the University of Michigan and an M.S. in Operations Research from Columbia University. That analytical foundation shaped everything I build today.
I started at IBM in management, where I learned systems thinking, process optimization, and how to scale operations. But corporate life was not where I belonged. I am a builder.
HGBags: The First Venture
In 2007, I founded HGBags — a high-end online handbag company that grew into an international business generating seven figures in revenue. That venture taught me e-commerce, brand positioning, and the reality of running a business where every dollar comes from your own decisions.
Bellava MedAesthetics: The Practice That Changed Everything
In 2010, I founded Bellava MedAesthetics and Plastic Surgery Center in Bedford Hills, New York. I opened a 3,000 square foot facility in a down economy — 2011, when most people were closing businesses, not starting them.
Over the next eight years, I grew Bellava into a $1.5M practice. We achieved Joint Commission Accreditation for our ambulatory surgery center. Surgery volume increased 50% from 2012 to 2013. We performed the most CoolSculpting treatments in all of Westchester County.
The revenue split told the story of a diversified practice: approximately 50% surgical procedures, 35% laser and injectables, and 15% spa treatments.
That experience is what separates MDConsultingNY from every other med spa marketing agency in the country. None of our five direct competitors have a founder who actually owned and operated a med spa. Not one.
What I Do at MDConsultingNY
MDConsultingNY is my third startup. I oversee the full range of marketing consulting services we provide to aesthetic practices nationwide, specializing in the intersection of quick short-term revenue generation and sustainable long-term growth strategy.
Strategic Consulting
I work directly with practice owners on business strategy — not just marketing tactics. Revenue modeling, service mix optimization, pricing strategy, and operational efficiency all fall within our consulting scope. When you talk to me, you are not talking to a sales rep. You are talking to a strategist who has actually filled treatment chairs.
Digital Marketing and Advertising
My team and I manage all our services including SEO, PPC advertising, social media marketing, web design, funnel management, and lead generation.
Sales Training and PR
Beyond digital marketing, I coach practice teams on consultation conversion, front desk sales processes, and patient retention strategies. I also manage PR initiatives and business expansion planning — because marketing only works when the rest of your practice can deliver on the promise.
Why I Do This Work
Being passionate about what you do is a must. I did not start MDConsultingNY because I saw a market opportunity. I started it because after selling Bellava, practice owners kept asking me how I did it. How I filled treatment rooms in a down economy. How I grew surgery volume by 50% in a single year. How I built a brand that earned press coverage in the Journal News, Bedford Magazine, Westchester Home Magazine, and Serendipity Magazine.
The answer was never one tactic. It was a system — marketing, operations, patient experience, and relentless optimization working together. That system is what MDConsultingNY delivers to every client.
Work with People Who Have Done It
It is better to work with people who have done it.
No Theories, Only Proof
When I consult with a practice owner struggling with patient acquisition, I do not theorize about what might work.
Tested on My Own Business
I share what I know works — because I tested it on my own business, with my own money, and my own reputation on the line.
Award-Winning Builder
I was named a Westchester Magazine Women in Business award winner in 2014 — not for marketing consulting, but for building Bellava into a practice that the community recognized.
Real Credibility
That is the kind of credibility I bring to every engagement.
Operator, Not Just Marketer
She is not a marketer who learned about med spas — she is a med spa expert who mastered marketing, and that distinction defines MDConsultingNY.
Real Google Ads Benchmarks
When I review your Google Ads performance, I am not just reading metrics — I am comparing them against benchmarks I established in my own practice.
Revenue-Proven Architecture
When I evaluate your website conversion rate, I am applying the same architecture that generated $1.5M in annual revenue at Bellava.
The Practitioner’s Lens
Every strategy session, every campaign review, every consultation — it all filters through the lens of someone who has done exactly what you are trying to do.
Let Us Build Your Growth Strategy Together
I have built three businesses from scratch. I have managed a 3,000 square foot med spa through a recession. I have grown surgery volume, scaled marketing systems, and earned industry recognition.
Now I want to help you do the same.