7-Figure
MedSpa Owner
Donna LaRocque
You need measurable results, not just vanity metrics like clicks or likes. Donna LaRocque makes that distinction the foundation of every campaign she manages.
As Senior Account Manager at MDConsultingNY, Donna brings MBA-level strategic thinking to aesthetic practice marketing. She has spent 5+ years turning ad budgets into booked appointments for med spas, dermatologists, plastic surgeons, and wellness practitioners nationwide.
MBA-Level Strategy for Aesthetic Practice Growth
Donna earned her MBA from Endicott College, equipping her with the financial modeling and strategic planning skills that separate guesswork from data-driven growth. That business education shapes how she approaches every client engagement at MDConsultingNY.
Before joining the aesthetic marketing space, Donna served as a Social Media Manager. She built campaigns, created content, and managed account growth from the platform level up. That hands-on experience means she understands what your social media marketing team needs to succeed.
Over the past 5+ years, Donna has worked directly with med spas, dermatology practices, plastic surgery clinics, chiropractors, and functional wellness practitioners. MDConsultingNY's multi-vertical expertise is not theoretical for Donna — she has managed campaigns across each of those verticals firsthand.
That breadth matters when your practice blends aesthetics with wellness or when you want to expand services. Donna already knows the patient psychology, competitive landscape, and referral patterns in your specific market segment.
How Donna Drives Results for Your Practice
Donna does not chase impressions. She tracks the metrics that predict revenue: qualified leads generated, consultations booked, and cost per acquisition. MDConsultingNY built its reputation on this results-driven philosophy, and Donna executes it daily.
Strategic Campaign Management
Every campaign Donna oversees starts with clear ROI benchmarks. She maps your SEO and paid media strategies to revenue goals, not traffic goals. The difference is measurable in your monthly booking numbers.
Brand Strengthening
Your practice brand is more than a logo. Donna develops messaging frameworks that position your med spa or dermatology clinic as the authority in your market. She ensures every touchpoint, from ad copy to landing pages, reinforces that positioning.
Innovation and Trend Awareness
The aesthetic marketing landscape shifts fast. New platforms emerge, algorithm changes reshape visibility, and patient expectations evolve. Donna stays ahead of these shifts so your practice never falls behind competitors who adapt faster.
Multi-Vertical Expertise
Whether your practice focuses on injectables, body contouring, hormone therapy, or functional wellness, Donna has managed campaigns in your space. MDConsultingNY assigns her to clients where her vertical experience directly matches the practice specialty.
Results You Can Measure, Not Just Reports You Can Read
Other agencies lump all healthcare together. MDConsultingNY specializes in the practices that live and die by patient bookings. Donna LaRocque brings that specialization to every client relationship she manages.
Her approach starts with understanding your practice at the revenue level. What treatments drive margin? Which patient segments book consistently? Where does your pipeline leak between inquiry and appointment?
Donna answers those questions with data, then builds campaigns designed to fix the gaps. MDConsultingNY clients work with her because she delivers predictable growth, not vague promises about brand awareness.
Even if previous marketing partners disappointed you with surface-level reporting and recycled strategies, Donna operates differently. She builds transparent dashboards, schedules weekly check-ins, and adjusts campaigns in real time based on what the numbers say.
That is what results-driven marketing actually looks like. Your practice deserves a dedicated growth partner who measures success the same way you do: in booked appointments and collected revenue.
Meet the MDConsultingNY Team
A growth partner who brings MBA-level strategy to your aesthetic practice marketing.