The Team Behind Your Practice's Growth
You are not talking to a sales rep. You are talking to strategists who have actually filled treatment chairs, managed patient schedules, and built a med spa from a 3,000 sq ft startup into a 7-figure practice.
MDConsultingNY is led by Erica Breining — a chemical engineer turned med spa owner turned marketing consultant. The team she built shares one thing: every member specializes exclusively in aesthetic and cash-pay practice marketing.
7-Figure Practice Owner
Bellava MedAesthetics
Erica Breining — Founder, Consultant, Lead Strategist
Most agency founders come from advertising. Erica comes from the treatment room.
She holds a B.S.E. in Chemical Engineering from the University of Michigan and an M.S. in Operations Research from Columbia University. After managing at IBM, she launched Bellava MedAesthetics in 2011 — a 3,000 sq ft facility in Bedford Hills, NY.
Erica grew Bellava to $1.5M in annual revenue. She earned a Westchester Magazine Women in Business recognition in 2014 and achieved Joint Commission Accreditation for Bellava's surgical suite — a distinction fewer than 6% of ambulatory centers hold.
That firsthand experience — managing treatment chairs, patient pipelines, and staff schedules — is what separates MDConsultingNY from agencies that learned about aesthetics from a textbook.
MDConsultingNY is Erica's third startup. She did not study med spa marketing. She lived it.
Our Philosophy — Leads Over Likes, Always
MDConsultingNY operates on a simple principle: your marketing should pay for itself. Every campaign, every post, every landing page is measured against revenue — not impressions, not follower counts, not abstract "brand awareness."
Complete Transparency
No hidden fees. No vague reports. Every client gets full dashboard access and monthly reviews where each metric is explained in plain language. MDConsultingNY believes you should know exactly where your money goes and what it produces.
Embedded Partnership
Your account manager does not juggle 50 clients. The agency assigns a dedicated growth partner who knows your treatment menu, understands your competitive landscape, and proactively optimizes your campaigns weekly — not monthly.
Operator-First Strategy
Every strategy starts from the perspective of someone who has run a practice. MDConsultingNY understands that a $2,500 body contouring lead requires a fundamentally different funnel than a $200 facial appointment. That operator insight drives every recommendation.
Meet the Team
Erica Breining
B.S.E. Chemical Engineering (U of Michigan), M.S. Operations Research (Columbia). Former IBM management. Built Bellava MedAesthetics into a 7-figure practice. MDCNY is her third startup.
Christina Dobb
B.A. Public Relations (Quinnipiac University). 10+ years of account management experience with 6 years specializing in med spa marketing. Christina brings deep institutional knowledge of the aesthetic patient journey to every client relationship.
Donna LaRocque
MBA (Endicott College). 5+ years helping med spas, dermatologists, plastic surgeons, chiropractors, and functional wellness practitioners grow their practices. Donna combines business acumen with hands-on aesthetic industry experience.
Bradi Pell
Social media content creation specialist focused exclusively on aesthetic practices. Bradi builds content strategies that generate qualified leads — not just engagement metrics.
Hope Zajkowski
Community building and engagement specialist for aesthetic practices. Hope develops the social presence that turns followers into booked consultations.
What It's Like to Work With MDConsultingNY
Dr. Hardik Soni of Ethos Aesthetics + Wellness went through 8 separate marketing agencies before finding MDConsultingNY. Today, 3 out of 4 of his new locations generate over $1M in annual revenue.
Working with this agency means having a team that understands the difference between a Botox inquiry and a surgical consultation. It means weekly optimization, not quarterly check-ins. It means transparent reporting where every lead is tracked from first click to booked appointment.
Whether you run a med spa, hormone clinic, or vein practice — MDConsultingNY understands your patient journey because the founder has lived it.
Ready to Work With a Team That Gets Your Practice?
Finally — a marketing team that speaks your language, knows your procedures, and measures success the way you do: in booked appointments and revenue growth.